Search Engine Optimisation
Outrank the brands competing for your market share on Amazon. We help the right customers find your products, with a search strategy built around relevance, visibility and conversion.
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Turn search visibility into sales
Title keywords are only one part of Amazon SEO. Visibility also depends on product data, backend search terms, category and variation structure and conversion. These elements must work together to rank for relevant searches and turn traffic into sales.
We combine keyword research, listing optimisation and catalogue work to improve how Amazon understands each product, how shoppers find it and what helps them decide to buy.
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Our way of working
Questions?
Browse our FAQs or reach out. We're always happy to chat.
We primarily support brands on Amazon Australia, but we also work with clients across many regions, including the US, UK and Japan, as well as businesses entering or expanding into new marketplaces. Keyword research and listing content are localised for the search behaviour, language and customer expectations of each market.
Our SEO service covers a full audit and listing optimisation, including keyword research and placement, catalogue and variation clean-up and backend indexing fixes. We also track performance on an ongoing basis, so listings are refined over time rather than set once and left.
Pricing depends on the number of products and marketplaces, the complexity of the catalogue and the amount of research, writing and technical work required. Our contracts typically include a fixed fee plus a variable component, so the cost scales with your sales.
SEO is more of a long-term play since it relies on Amazon's algorithm re-ranking your listings over time. Timing depends on the product, competition, account history and wider offer, so we establish a baseline and measure progress from there.
Yes. Amazon product pages can appear in Google results, and complete product data, clear titles and well-structured copy can improve their relevance. Our Amazon SEO work supports that visibility, but the primary goal remains ranking and converting within Amazon; SEO for your own website is a separate strategy.
