Demand-Side Platform (DSP)

Reach buyers before they've even started searching on Amazon. We turn Amazon's shopper data into advertising that reaches the right people at the right time, before they even open Amazon.

REACH BEYOND AMAZON

Connect with customers across the buying journey

We combine audience strategy, media buying and creative to move customers from awareness to purchase. Campaigns can run across Amazon Prime Video, Twitch and Fire TV, as well as many other sites and apps off Amazon entirely. 

Our team is DSP-certified, so campaigns are built on a comprehensive understanding of how the platform's audience data works to attract new customers or re-engage previous visitors.

TRUSTED BY HUNDREDS OF HOUSEHOLD NAMES

Our process

Our way of working

Define the audience objective
First, we talk you through what you want to achieve and establish the scope: building awareness, attracting new customers, retargeting previous visitors or supporting another commercial priority.
Audit or map the opportunity
If you already run DSP, we conduct a full audit, reviewing campaign structure, audiences, placements, creative and spend. If you’re new to DSP, we find where programmatic advertising can add value.
Build the media strategy
We create an audience and placement plan across Amazon-owned properties and relevant off-Amazon inventory, tying targeting, creative and measurement to the role DSP needs to play.
Launch and optimise actively
Our DSP-certified team builds campaigns and monitors performance as audience and placement data come in. Budgets, targeting and creative delivery are adjusted on that evidence.
Review the full journey
Regular touchpoints show how campaigns are reaching and moving audiences. We explain what is working, what we are adjusting and where the next opportunity sits.
Related case studies

Proven in our work

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Questions?

Browse our FAQs or reach out. We're always happy to chat.

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When does it make sense for us to invest in DSP?

DSP grows demand beyond search and brings back shoppers who didn’t buy the first time, so it works best as the next step after Sponsored Products and Sponsored Brands, not the first. We'ld rather tell you DSP is premature than sell it early.

What's included in your DSP management service?

We cover full Amazon Demand-Side Platform (DSP) campaign management: audience strategy, creative setup, cross-placement campaign builds and ongoing optimisation across Amazon-owned sites and streaming apps.

How much does DSP management cost?

Every proposal is custom-tailored to your marketplaces, campaign complexity and goals. Our contracts typically include a fixed fee plus a variable component, so the cost scales with your sales.

Can DSP reach shoppers who haven't found us yet, or only people who have already seen our products?

Both. DSP reconnects with people who viewed or bought relevant products and prospects into new audiences built from shopping, category and interest signals. On prospecting, we watch New to Brand share closely, because a modest ROAS alongside a high New to Brand share early in a campaign usually means it's working as intended.

Where does Amazon DSP fit alongside Sponsored Ads?

Sponsored Ads convert shoppers already searching or browsing on Amazon. DSP extends the strategy earlier and beyond the marketplace, using Amazon audience signals across display, video, audio and streaming TV. It earns its place when the goal is to build or re-engage demand, not simply capture the next click.

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