We’re #4 on the AFR Fast Starters list
RocketAMS has been named #4 on the 2026 AFR Fast Starters list and Industry Growth Champion for media and marketing. The growth is real and it comes from one place, the brands we work with and the team that shows up for them every day.
Two years ago, RocketAMS started as a favour for a friend. Today, we’re #4 on the 2026 Australian Financial Review Fast Starters list and is the country's fastest-growing media and marketing company.
Our compound annual revenue growth from FY24 to FY26 hit 1,561.6%. We’re proud of that number, but we’re more proud of how we got there.
The growth came from our clients
We grew because our clients grew. That’s the whole mechanism, nothing clever hiding behind it.
A coffee brand we launched on Amazon Australia in June grew its monthly sales around 20x in just three months. A pet care brand we launched in May hit six figures in Amazon sales within its first five months.
When a brand sees results like that, two things happen. It trusts us with more of its range, and it tells other brands. That’s how we went from managing a handful of brands in 2024 to hundreds today.
Co-founders Chris McLean and HD Tang built the business on a simple idea. As Chris told the AFR, ‘make the clients millions of dollars and make their lives as easy as possible.’
Both came from Amazon, where they met early in its Australian launch. Chris later moved to Amazon Web Services and brought the Just Walk Out checkout technology to Australia. HD is on the operations side, and a former Oceania badminton champion. Neither had worked at an agency before, which turned out to be the point.
Why the model works
Without agency habits, we built ours from first principles, around what brands actually need rather than how agencies usually bill.
Three things make the difference, and they’re unusual enough to spell out:
- No lock-in contracts. Clients are on monthly agreements and can leave at any time. More than 95% of them stay.
- We make money when our clients make money. Our fee is a retainer plus a percentage of sales, so we’re paid to grow the business, not to bill hours.
- One team, end to end. Ads, design, copy and operations sit under one roof, so a brand doesn’t have to build that team itself or split the work across several agencies.
None of this is theory. We run accounts for 350+ brands across Amazon every day, with our strongest work on Amazon Australia and clients in the US, UK and Japan.
Our team manages everything from Amazon Ads and retail media to behind-the-scenes issues that slow growth, like purchase orders, forecasting and catalogue health.
The AFR summed it up as RocketAMS ‘rewriting the agency rule book’, which is generous, though we’d say we just never learned the old one.
The results are the real scoreboard
Being named on the AFR Fast Starter list is a moment to celebrate, but the honest measure is still whether our clients grew this year. They did.
In the last 12 months, we lifted one pet food brand’s Amazon sales by nearly 200%. A group of pharmacy health brands beat their full-year 2025 results by 27%, with two months still to go. A practitioner supplements brand had its best month ever, with shipped revenue over half a million.
These sit alongside a run of category wins, including #1 Best Seller positions across infant formula, blood pressure monitors, home fragrance and pet food.
More to celebrate this month
The Fast Starters ranking isn’t the only thing landing this month. We’re also:
- A B&T Awards finalist for Emerging Agency
- A B&T Awards finalist for Best Retail Media Campaign, for our work with Nutra Naturals
The B&T Awards are on 27 November, and we’ll be there with all our Brand Managers. It’s a chance to step back and see how far we have come since that first favour for a friend.
Good luck to every finalist, we’re looking forward to celebrating the night with you.
Thank you
Two groups made this happen.
Our clients backed us, trusted us with more and told others. And our team, who do the actual work, the launches, the ad campaigns, the catalogue fixes, the unglamorous operational problem-solving that turns into a run rate 12 months later.
A ranking measures growth but it doesn’t capture the people behind it, so this one belongs to them.
If your Amazon growth has stalled or you’re about to launch, we’re already doing this for brands like yours. Get in touch and we’ll show you where your next stage of growth is.
Frequently asked questions
The Australian Financial Review Fast Starters list ranks Australia’s fastest-growing companies founded since July 2021, measured on compound annual revenue growth across two financial years. Pemba Capital Partners and Ord Minnett present the 2026 list and also name Industry Growth Champions for the fastest grower in each category.
RocketAMS placed #4 on the 2026 Fast Starters list and was named Industry Growth Champion for media and marketing, the fastest-growing company in that category, with compound annual revenue growth of 1,561.6% from FY24 to FY26.
We run brands’ Amazon businesses end to end, across Vendor Central and Seller Central. That includes account management, Amazon Ads, retail media, design, copy and operations, including purchase orders, forecasting and catalogue health, all under one team instead of split across agencies.